Prodomic, LLC — Ochion Rework Your Vehicle Wrap Workflow for Ads
The Ochion Concept
Ochion eliminates the recurring installation and removal cycle of vinyl vehicle advertising
through a removable digital display system designed for fleet operators. Instead of printing
and reinstalling ads every campaign, Ochion enables reusable, non-permanent displays that
update instantly. The result is a simpler operating model: less physical rework, less coordination overhead,
and a cleaner path to repeatable campaign execution.
Workflow Transformation
Vinyl
Design → Print → Install → Remove → Repeat
Ochion
Upload → Display → Update → Reuse
Value
No recurring installation and removal cycle
Reduced vehicle downtime and scheduling overhead
Reusable hardware across campaigns
Fast updates for creative refreshes or new sponsors
Compatible with existing advertiser relationships
Pilot format disclaimer.
The initial Ochion pilot is intended only for side panel and
rear / back panel ad formats.
The pilot is not intended to support full wraps or full-bus digital coverage.
Projected Savings & Retained Contribution
The graphic below uses a public one-month bus wrap benchmark as a reference point, then compares it
with an illustrative Ochion package. The goal is to show how moving from a physical install / remove
workflow
to a reusable display can lower campaign cost while increasing retained contribution for the operator.
Method and sources.
Public benchmark: GRTC’s posted one-month full wrap rate of $3,000/month with
a separate
$8,000 production cost was used as the clearest current public example of wrap-style
campaign economics.
Illustrative vinyl retained contribution assumes the operator keeps the media fee less
$250 in internal admin.
Illustrative Ochion package assumes a lower bundled campaign price of $4,500 with
direct costs of
$800 device rental, $150 administrative handling, and
$50 graphic design / setup,
leaving $3,500 in retained contribution. These Ochion figures are scenario assumptions
for concept
evaluation only and are not a quote. Separate public references used for pilot-format context: STAR
Transit lists
side panels at $300/month and back wraps at $350/month with
wrap/install/removal charges of
$450 and $800, respectively; Santa Barbara MTD lists queen ads at
$300/month,
tail ads at $450/month, and notes that listed rates include a one-time installation and
removal service.
Sources:
GRTC Advertising Rates,
STAR Transit 2025 Advertising Media Kit,
Santa Barbara MTD 2025 Media Kit.
Pilot Program
We are working with a small number of fleet operators to pilot 1–3 units per fleet in a narrow, initial
format, focused on concept validation and letter-of-intent discussions before a broader buildout.
If you are interested in learning more about this concept and/or participating, please submit your
information below.
